Posted by Crypto Coins on Thursday, November 01, 2018 12:19:14The NFL is considering allowing its fans to choose their own apparel from its sports apparel offerings, as it strives to compete with Amazon and other e-commerce giants.
Last month, the league said it planned to begin selling its sports jerseys online in 2018.
While the NFL had not yet announced the launch date, the announcement of the partnership with the apparel retailer drew mixed reaction.
“We are going to be taking the gloves off with a little bit of an openness,” said Greg Smith, chief marketing officer of Nike, which owns the Seattle Seahawks, the San Francisco 49ers and the Oakland Raiders.
“The more we can make people feel like they can buy our apparel, the more they are going a lot more comfortable with it.”
The league also plans to sell t-shirt options that say “Take Your Shirt Off” on the front.
The t-shirts will be sold through a third-party retailer and will be made available to NFL players, the players’ union and fans via social media.
The first season will be in 2019.
Smith said the NFL plans to test the product on fans in select markets, and expects to sell about 1.4 million t-Shirts a year.
The NFL said it had planned to introduce the shirts in 2018, but that is no longer the case.
The league said last month it was looking to begin rolling out the products to all NFL players this year, which would make the shirts the largest-selling apparel product in NFL history.
Smith said Nike’s partnership with NFL would enable the NFL to bring new apparel products to consumers and make them feel like their money is in their pocket.
The apparel company said it would also work with the league on a future effort to make NFL fans feel more comfortable about wearing their apparel.
“I think we can definitely see that in the future,” Smith said.
“We’re going to work on it.
We’ll continue to do that.”
The NFL has not yet said when it plans to launch the new merchandise, which will likely include more t- shirts, hoodies, pants and socks.
“It’s an exciting time for the NFL, especially for the brand and its consumers,” said Scott Boras, senior director of the NFL Digital Division.
“It’s a very exciting time to be a part of the brand.”