SPORTSMAN’S PINELSTOWN, N.J. — It’s hard to think of a sportswear brand that has had more lasting impact on American culture than Pineland.
It began with the creation of the first pair of baseball caps in 1901.
They were made from hemp and featured the word “Pineland” across the front.
They went on to be iconic, becoming the model for all the sports jerseys made for the game.
They also helped shape the image of the sporting goods industry, which has grown by more than 20% per year since then.
And now, in the era of the sneaker and the sneak, Pineland is trying to help its competitors succeed in a world where the sportswears industry is struggling.
The sports apparel industry has grown from a handful of brands to about 50.
The sporting goods business has grown in tandem, according to Pineland CEO Bill Fournier.
In 2020, the company expects the two to account for more than 90% of the total U.S. apparel market.
It has about 1,100 employees.
Fournier said he’s trying to figure out how to help his competitors succeed.
He said his goal is to make Pineland the first sporting goods company that takes a long-term view.
For that to happen, he said he wants to bring Pineland in line with other sports apparel companies, which are looking to take a longer-term approach.
The company’s goal is not to compete with brands like Nike, he explained.
Rather, it’s to become the leading brand in the sport, he added.
Fourniers goal is also to grow Pineland’s global footprint, which he hopes will help it compete with the likes of Nike, Adidas, and Under Armour in the future.
Pineland, like other sports goods companies, wants to make its product available to the widest possible audience.
That’s why the company launched a global website and online store last year, with a goal of eventually launching a retail store in every market in the world.
Frankel, who’s a lifelong Pineland fan, said the company’s aim is to be a one-stop shop for all of the sports products brands that sell through the company.
That includes the brands like New Balance and Reebok, which use the brand as their main promotional brand.
The company has even partnered with brands such as Adidas and Nike to sell Pineland-branded apparel.
The success of sports goods brands is a major reason why Fourners company, Pinelstown Sports, is profitable.
The brand has revenue of $1.7 billion and $500 million in profit, according the company website.
That is an increase of nearly 20% from 2015.
That growth was fueled by an increased awareness of sports as a product, Fournies sales director, Brian Steeples said.
In addition to his goal to grow the company, Fancher also wants to help sportsmen’s organizations in the U.K. and around the world, he noted.
Fancher is also looking to create a global brand.
He said the goal is that the Pinelstown Sports brand will eventually be available in more than 100 countries.
He’s hoping to bring the brand to the U, U.A.E., Canada, Germany, Japan, South Africa, Australia, New Zealand, and the U., he said.